How to Imagine : A Narrative on Art and Agriculture
Taking the farm he operates outside Rome as his starting point, Gianfranco Baruchello — one of the outstanding artists to emerge from Italy in the 1960s — explores the spaces and forces that surround and nurture imagination and perception. How to Imagine began as a series of conversations between the authors, which accounts for its captivating and personal tone, fired by the wit of a natural raconteur and filled with lively and unexpected revelations. We are delighted and honored to re-present this wonderful book with a 40th Anniversary Edition.
“Baruchello’s spirited monologue starts from earth and extends into politics, Duchamp, the soul, Christo, bees, feminism, lettuce and death… He is not only an original and intuitive thinker but funny and charming. . . . Faced with a cow, or an enormous swarm of bees, Mr. Baruchello talks. Magnificently.” — Donald Hall, New York Times Book Review
Paperback, 160 pages, 5.5 x 8.5", 2023, 978-1-62054-028-2
Second edition. Available SUMMER 2024
“This is a very good book . . . it is a book on how to take a farm and strip away all the imaginary concepts our culture has laid on it and see what it really is. It never gets second-hand and it never gets artistically false.”— Robert Pirsig, author of Zen and the Art of Motorcycle Maintenance